Why Website Speed Matters in 2025

Will I bounce?

Do this quick experiment. 

Imagine yourself as a visitor to your website. In fact, you don’t even have to really imagine it – instead you can just do this right now. Search for your website as you would being your customer or your client, and see how long it takes to load. Does it take 4-6 seconds to load? If so, congrats! There is a high chance that you are listing customers right now. This is called “bounce”, and if your website loads slowly, visitors will do exactly that.

In 2025 people expect websites to load instantly. Even the slightest increase in page performance can upgrade your conversion rate up to 20%. 

According to Google, the probability of bounce increases by 32% as page load time goes from 1 to 3 seconds.

Page Speed for SEO

Git gud 

There was a time when you as SEO technician could just create a bunch of texts for the website and get organic traffic. 

These times are long gone. Today you have to provide a good user experience, you have to provide a very good page speed, and you have to make sure the website is easy to use – otherwise, you will be left behind. 

This change was incorporated in 2024, and since then the page loading speed and Core Web Vitals have a direct effect on website ranking in Google Search.

Oh man, this page loads foreeeveeeeer

Frustrated visitor will not become a customer

Of course celebration speed has a direct effect to user experience if your website is lagging if your page is not scrolling if your inputs are late these are all symptom of that user experience.

On special attention should be appointed to mobile visitors, because they use mobile network, which is not always fast and reliable. I want you from this conditions your website fails to load quickly you will lose those visitors.

It seems the majority of traffic is mobile now, high abandoning rate for mobile users is a very bad sign for Google –  it’s a sign that something is wrong with the website. Not only work on page loading speed but also keep in mind that it’s very important to keep your website responsive and optimized for mobile devices.

It’s also worth mentioning that by user experience completely ruins your Brand’s credibility. This is especially important in competitive markets – in situations like this customers will likely prefer websites with a better user experience.

Wanna pay more for ads? 

Slow Sites = Lower Ad Quality Scores

As mentioned before, slow page loading speed reduces conversion rates but not only that. for loading speed also means that your hands will cost more. 

The reason behind it is that Google is trying to provide better results for the users: the faster your website loads, the better user experience you offer. 

Quick solution(s)

Not 1 but 2 options 

As always there are two possible options one is fast, And the other is cost effective. let’s start with the last one

There are really a lot of things that you can do to fix most of the things really really quickly and you can of course do this yourself. 

We got everything I gathered in a checklist that you can download by filling out the form below. Inside this checklist you will find the easy steps that you need to take in order to make your website faster. Inside you will find exact tools you should use, audit steps, and our pro tips.

The second option is of course hire specialists! We have been doing WordPress page speed optimization for over 5 years now, and can help you enhance the page speed of almost any WP based website.

TL; DR

If you’re here for conclusion

Optimizing your WordPress page speed is not no longer optional this is requirements of search engines. doing so will 

1. give you more trust from your users
2. Lower the cost of your ads
3. Increase your Revenue
4. And decrease your bounce rate

If you’re not sure how slow your website is make a website page speed audit today – use Google PSI or GTMetrix. We can make an audit for you – or if you have a more complicated case, book a consultation and we will lead you to a proper direction.