Big campaigns mean big opportunities. But they also mean one major risk:
👉 What if your site can’t handle the traffic?
We’ve seen sites crash at the worst possible moment — during a product launch, a holiday sale, or a PR campaign. The result? Lost sales, frustrated customers, and wasted ad spend.
Here’s how to prepare your WordPress site for traffic spikes so you can run campaigns with confidence.
Step 1: Stress-Test Your Hosting
- Check your current hosting plan’s limits (bandwidth, CPU, RAM)
- Run load tests to simulate high traffic
- Scale resources ahead of the campaign (not during)
Step 2: Optimize for Speed
- Enable caching (server + plugin level)
- Use a CDN for global delivery
- Compress and lazy-load images
- Minify CSS/JS for lighter page loads
Step 3: Secure Your Campaign Pages
- Test checkout or lead forms under high load
- Add monitoring to critical funnels
- Ensure SSL and firewall rules are in place
Step 4: Backup & Recovery Plan
- Take a full backup before campaign launch
- Store off-site copies
- Document a rollback procedure in case of emergency
Step 5: Monitor in Real Time
- Use uptime monitoring (24/7 alerts)
- Track Core Web Vitals and server response during the campaign
- Assign clear responsibility: who acts if something breaks?
✅ Free Download: Campaign Readiness Checklist
Want a simple way to prepare for your next launch?
We’ve created a Campaign Readiness Checklist with:
- Pre-launch technical checks
- Backup and monitoring steps
- Optimization tips for speed and stability
👉 Download the checklist here
Final Thoughts
Campaigns should be exciting, not stressful. With preparation, your site can handle traffic spikes — and turn them into record-breaking results instead of downtime nightmares.
At Portnov Agency, we help businesses prepare their WordPress sites for launches, ads, and viral traffic.
👉 Plan ahead with us: portnov.agency/support