Investing in WordPress support can feel like an “invisible” expense.
Unlike ads or sales campaigns, it doesn’t directly generate revenue.
So how do you prove to stakeholders that structured support is worth it?
The answer: measure ROI with the right metrics.
The Wrong Way to Measure
Too many companies only look at:
- “How many hours did support spend?”
- “How much did we pay this month?”
This misses the bigger picture. Hours don’t equal value. Outcomes do.
The Right Metrics for ROI in WordPress Support
- Downtime Prevented
- Every hour of downtime avoided = direct savings.
- Example: An eCommerce site with €2,000/hour in sales risk saved €6,000+ by avoiding a 3-hour outage.
- Performance Gains
- Faster load times → higher conversion rates.
- Even a 0.5s improvement in load speed can increase conversions by 10–15%.
- Security Incidents Avoided
- Hacks, data loss, and malware cleanup can cost €5,000–€50,000.
- Each blocked attempt = hidden ROI.
- Team Productivity
- Less time wasted on “website issues.”
- Marketing and sales teams stay focused on growth, not troubleshooting.
- Predictable Costs
- Support replaces unpredictable freelance invoices with a stable monthly investment.
- Easier to plan budgets and report savings over time.
✅ Free Download: ROI Metrics Worksheet
Want to calculate the ROI of your WordPress support?
We’ve created a worksheet template that helps you:
- Identify the right metrics for your business
- Estimate downtime cost
- Calculate performance ROI in €
Final Thoughts
WordPress support isn’t just “maintenance.”
It’s a business investment with measurable returns — in uptime, performance, security, and productivity.
At Portnov Agency, we help stakeholders see the value clearly with structured reporting and results.
👉 Start tracking ROI: portnov.agency/support