In today’s world, nobody waits around for a slow website.
Even a 1-second delay can cut your conversions by 7%. That’s a big deal—especially for online stores or membership sites.
Here’s how we helped one of our clients speed up their WordPress site from a frustrating 5.8 seconds down to just 1.9 seconds 🚀
The Problem
An eCommerce client came to us with:
- A beautiful, content-rich site
- But very slow performance
- High bounce rates
- Low customer retention
They needed a solution fast—something that could improve user experience and boost sales.
What We Did
1. Speed Audit
We ran a full audit to find what was slowing things down:
→ Heavy images, too many plugins, and messy code.
2. Image Optimization
We compressed images and switched to modern formats to keep things looking great—but loading fast.
3. Plugin Cleanup
Removed what wasn’t needed. Swapped bloated plugins for lightweight ones.
4. Minification + Caching
Shrank the CSS/JS files and added smart caching to reduce server load.
5. Hosting Upgrade
They were on a cheap host. We moved them to a better one that could handle traffic smoothly.
The Results
✅ Load time dropped from 5.8s → 1.9s
✅ Conversions went up by 20%
✅ SEO rankings improved noticeably
✅ Customers stopped bouncing
Final Thoughts
Speed isn’t just a tech issue. It’s a business issue.
At Portnov Agency we help businesses like yours turn slow sites into fast, high-converting machines.
Want the same result?
